DESIGN
PREMIER PROTEIN
An all new and bold packaging refresh for Premier Proteins cereal line. The idea was to compete with other big name brands by using eye catching colors and tasteful illustrations to attract the attention of younger customers.
Concept: This refresh was to better capture the attention of younger consumers. The original packaging had a more medicinal look, which tended to appeal more to an older audience. To shift that perception, I incorporated bright colors and engaging illustrations to create a more eye catching and approachable design. This not only helps attract a younger audience but also allows the product to stand out and compete more effectively with other cereals in the protein market.
